City of Toronto

Program Support

Economic Development & Culture staff offer many services and programs to advance Toronto's liveability and opportunity. In keeping with the ever-changing cultural and economic landscapes, Program Support staff:

  • develop policies that address issues facing the business, cultural and arts communities and advocates for change
  • promote and markets the many programs, cultural and entertainment attractions developed by the division
  • secure sponsorship dollars to enable the division to deliver award-winning events, forums and programs
  • leverage partnerships to execute large-scale, multi-layered marketing and communications campaigns that attract international attention and millions of participants to events produced by EDC.

Staff also provide integrated administrative support to the division that includes:

  • financial planning, administration and budget coordination
  • alternative revenue generation strategies
  • internal divisional control and compliance activities.


Pamela Roberts
Michael Brown
Manager, Sponsorship
Larissa Deneau
Manager, Policy Development
Kenneth Quan
Manager, Finance & Administration
Marilyn Nickel
Manager, Marketing
Peter Viducis
Manager, Research & Information Systems

Back to: City of Toronto