The October 2013 consultation events were promoted through a variety of channels. Among these was the distribution of 77,400 flyers to properties within 500 metres of Eglinton Avenue between Jane Street and Kennedy Road. This was supplemented with a direct mailing of 2,500 flyers to property owners along Eglinton who may or may not live within 500m of the flyer drop zone.
A full page ad was published in the Metro Newspaper on September 23. City Councillors were provided with information and the flyer to post on their websites, include in their mailing lists, and to discuss via social media outlets, such as Twitter. Three of the City's main Twitter accounts (@TorontoComms, @TorontoConsult and City Planning's@CityPlanTO), were employed to spread the word.
A banner was posted to the main City of Toronto page starting on September 23, and at least two e-updates were distributed to over 1,400 people (all those who signed up and/or had attended a previous event and supplied an email address).
Finally, a Media Release was sent out to media outlets on October 1.
All of these promotions were used to encourage awareness, involvement, and participation in the Eglinton Connects Study.
The 698 respondents to the third survey were asked how they found out about the October consultations. Respondents could select as many answers as applied, and provided the following results:
City of Toronto E-updates: 30.0%
Social media (e.g. Facebook, Twitter, etc.): 25.1%
Flyer or bulletin: 19.6%
Eglinton Connects website: 15.4%
Word of mouth: 13.0%
News story: 10.3%
Community organization: 51 9.9%
My ward councillor: 7.6%
City Planning staff member: 5.1%
Newspaper ad: 3.9%
Consultant team staff member: 2.1%
Professional association: 1.8%