Animal Services

BluePaw Pet Licensing Rewards Program

By licensing your pet, you automatically become a  member of the City of Toronto’s BluePaw program and will receive exclusive offers and discounts on pet-related products and services.

How your BluePaw works

• Attach the BluePaw to your key chain.
• Go to for a list of participating retailers to shop and save.
• Show your BluePaw before each transaction at participating retailers.

Anyone can experience the fear that comes with a lost pet. With an up-to-date licence, Toronto Animal Services can reunite you with your pet if it is lost. We can also respond in the case of an emergency such as a fire or accident, 24 hours per day, seven days per week, 365 days per year.

Your pet licence also enables you to get a microchip for only $10.00 at one of Toronto Animal Services’ Chip Truck locations. The microchip is added insurance for your pet, in case its collar or tags get lost. For more information on microchipping, visit

Where do your licence fees go?

They go directly back to Toronto Animal Services to help support programs such as pet adoption, spaying/neutering and medical care for lost and homeless animals.

By using your BluePaw, you support businesses that understand how valuable your dog or cat is to you and the importance of pet licensing.

We hope that you enjoy your BluePaw rewards!

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