Toronto Wayfinding Strategy

Wayfinding strategy logoWhat is Wayfinding?

Wayfinding enables people to orient themselves and navigate from place to place with ease. Wayfinding is more than just signs. Working together with other elements of the public realm such as street furniture and public art, it includes names, landmarks, conventions, maps and new media. It contributes to making a city more "legible" for residents, commuters, and tourists alike.

What is the Toronto 360 Wayfinding Strategy?

The creation of a multi-modal wayfinding system is a goal of the City's Walking Strategy and supports walking to unlock multi-modal transportationin the city. Many cities such as London, New York, Bogota and Vancouver have developed wayfinding strategies in response to significant transportation challenges and/or major events such as the Olympics.

In October 2012, the City adopted Wayfinding Strategy principles and is currently working with consultants and our project partners to complete Phase II of the project.  This two year program includes consultation with stakeholders and the public, detailed graphic and product design, sign prototyping, an update of our vehicular destination signage policies, recommendations for a digital strategy, and the implementation of a pilot project in the Financial District.


Where are we at? 

In June 2016, the City Council adopted two vehicle destination sign policies for Toronto. Vehicular destination signs provide valuable information to allow drivers to navigate across the road network and arrive at their destination safely. More info on the Vehicular Destination Sign Policy and Neighbourhood and Business Area Identification Sign Policy.

City Project Contact

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Call Chris Ronson at 416-392-8008 or Email


Related Documentation

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