Summerlicious 2015 Summerlicious 2015 

 

Summerlicious Date:   July 7 - 23, 2017
Winterlicious Date:   January/February, 2018 
Location:   More than 220 Toronto restaurants

Summerlicious and Winterlicious are two of Toronto's most popular culinary celebrations. The restaurant programmes were created in 2003 to promote Toronto's unique hospitality industry, showcase Toronto's diverse cuisine and profile fine dining experiences at a range of price points.

Both Summerlicious and Winterlicious consist of a prix fixe program offered by more than 220 of Toronto's dining establishments. Three-course prix fixe lunch & dinner menus are offered at $18, $23, or $28 for Lunch and $28, $38 or $48 for Dinner (beverages, taxes and gratuities not included). In addition to the prix fixe promotion, Winterlicious also features a series of ticketed culinary experiences.

ExpandAudience Profile

Audience Appeal:      Urban Adults
Demographic:            25-44 years old / 90% local, 10% GTA
Attendance:               Over 500,000 meals served

ExpandMarketing Campaign

Includes:

  • print collateral
  • local advertising (online, outdoor and broadcast)
  • an event website,
  • social media campaign
  • comprehensive media relations strategy

Campaign details:

  • Overall gross impressions: 700 million
  • Markets: Toronto & GTA
  • Event website page views: 3 million (Summerlicious), 4 million (Winterlicious)

Sponsor Testimonials

“YP Dine is proud to take part in Winterlicious, Toronto’s popular culinary experience of the season, as the presenting sponsor and exclusive reservation partner. With features like geo-localized discovery based on food, mood and activity, as well as online reservation and ordering, YP Dine directly responds to the lifestyle needs of diners with just a few taps of a finger.”

- Paul Brousseau, Vice-President Brand Communication at Yellow Pages