We’ve Been Expecting You – a unique hospitality excellence program
The Welcome to Toronto...We've Been Expecting You (WBEY) hospitality excellence initiative was developed to help further instill a culture of hospitality excellence throughout the city so that visitors feel welcomed, informed and well-treated while in Toronto.
Available to members of the hospitality, tourism and service sectors, We've Been Expecting You is a multi-phased and multi-pronged program designed to help unify the service industry by enhancing visitor's experience of Toronto, motivating return trips and engaging with locals.
The We've Been Expecting You program is designed around four sets of behaviours and actions — being prepared, proactive, proud and positive. When employed together, they create memorable experiences for visitors.
WBEY is a joint project presented by the City of Toronto, the Province of Ontario and Tourism Toronto and is free to participants.
You can be involved with WBEY by:
How we can help
Are you looking for a list of professional tour operators? Do you need to know the phone number for the airport? Would you like information about Toronto's many diverse neighbourhoods? This list of resources can help.
We want to hear from you — contact us with your comments, suggestions and questions about the Welcome to Toronto...We've Been Expecting You program.
Email us at firstname.lastname@example.org
Call us at 416-392-9577
Welcoming over 25 million visitors annually, Toronto is the focal point for a country that ranks among the world's top 10 tourist destinations. This bold, dynamic city offers superb attractions and events backed by one of the most multicultural populations in the world.