The Welcome to Toronto...We've Been Expecting You (WBEY) hospitality excellence initiative was developed to help further instill a culture of hospitality excellence throughout the city so that visitors feel welcomed, informed and well-treated while in Toronto.
Available to members of the hospitality, tourism and service sectors, We've Been Expecting You is a multi-phased and multi-pronged program designed to help unify the service industry by enhancing visitor's experience of Toronto, motivating return trips and engaging with locals.
The We've Been Expecting You program is designed around four sets of behaviours and actions — being prepared, proactive, proud and positive. When employed together, they create memorable experiences for visitors.
WBEY is a joint project presented by the City of Toronto, the Province of Ontario and Tourism Toronto and is free to participants.
You can be involved with WBEY by: