Media

3D TORONTO sign in Nathan Phillips Square

Background:

  • Toronto residents and visitors are invited to visit Nathan Phillips Square to discover an interactive, three-dimensional, illuminated sign that spells out TORONTO.
  • The 3D TORONTO sign was developed as part of the City of Toronto's Host City Showcase Program to celebrate the 2015 Pan Am and Parapan Am Games.
  • The sign is a Pan Am legacy piece with a multi-year life-span that is estimated at 3 to 5 years.
  • City staff conceived of the sign, inspired by other successful marquee events and cities that have used a branded 3D letter installation, including: iAmsterdam, the Olympic rings in Vancouver, the Love statue in New York City, Believe at Burning Man Arts Festival 2013, and the 3D Guadalajara sign used for the 2011 Pan Am Games.
  • Staff determined the specifications of the 3D TORONTO sign and worked collaboratively with a local manufacturer, through an RFP (Request for Proposal) process, to produce it. 

 

Location:

  • The 3D TORONTO sign is currently located at Nathan Phillips Square.
  • It has been placed along the north-west corner of the reflecting pool so that the City Hall towers form an iconic Toronto-branded backdrop for photographs taken by residents, visitors and members of the national and international media.
  • The ideal location to capture a photograph of the sign is on the south side of the reflecting pool in Nathan Phillips Square. This area is marked by street decals.
  • This location also provides the opportunity for the additional aesthetic of the sign's reflection in the reflecting pool.
  • The sign will remain on Nathan Phillips Square for the balance of the year as the City evaluates options for its future location(s).

 

Social Media:

  • To join in the spirit of the Games, media, residents and visitors are encouraged to share pictures of the 3D TORONTO sign across their social networks with friends, family and international audiences, using the hashtags #share3DTO and #HostCity2015. The tweets will be shown on the City's Pan Am/Parapan Am Twitter feed on toronto.ca/panam2015.

 

Facts and figures:

  • The font is Azo Sans Bold
  • Each letter can be moved and placed on its own
  • Each letter is 3 meters (10 feet) tall and rests on a weighted plinth (base)
  • The total word is 22 meters (74 feet) long
  • The total weight of the whole sign is 9,207 kg (20,300 lbs)
  • Each letter weighs approximately 136 kg (300 lbs)
  • Each letter base (plinth) weighs approximately 1,180 kg (2600 lbs)
  • Each letter is equipped with L.E.D. lights and can transition to approximately 228 million different colours, controlled via Wifi
  • The whole piece contains approximately 1300 feet of L.E.D. lights
  • The letters are constructed with a steel frame, aluminum cladding and a translucent polycarbonate front and back (Alupanel)
  • The colourful sides are vinyl wrap that can be removed, so the letters can be re-skinned with different vinyl designs for other occasions.

 

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Media contact: Strategic Communications, 416-392-6967, media@toronto.ca


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