Cambell House Staircase

Cambell House staircase
Photo by Jackman Chiu


Date:             May 27 & 28, 2017
Time:            10am – 5pm 
Location:      City-wide

Doors Open is a free event that invites the public to explore and discover Toronto's buildings of architectural, historic and cultural significance. During the last weekend of May, visitors can participate in walking tours, special activities, and explore more than 150 properties that are either not usually open to the public, or would normally charge an entrance fee.

ExpandAudience Profile

Audience Appeal:       Culturally diverse audience
Demographic:            25-44 years old / 80% local, 20% GTA
Attendance:               Over 200,000 visits

ExpandMarketing Campaign

Includes:

  • print collateral
  • local advertising (online, outdoor, print and broadcast)
  • an event website,
  • social media campaign
  • comprehensive media relations strategy

Campaign details:

  • Overall gross impressions: 300 million
  • Markets: Toronto & GTA
  • Event website page views: Over 1 million 

ExpandSponsorship Opportunities

Doors Open offers an array of opportunities to enhance your business objectives which include:

  • Experiential Marketing opportunities
  • Consumer Engagement
  • Brand Awareness
  • Product sampling

Associate your company/client to one or more of the following opportunities:

Walking Tours

  • A series of 12‐14 guided walking tours that delve into the history and stories of Toronto’s infrastructure, buildings and neighbourhoods
  • Tours will showcase subject areas including
    • 15 Decades of Architecture
      • Arts & Culture
      • Toronto’s indigenous communities

Speaker Series

  • Curated by City of Toronto Programming Unit to support the 2017 theme
  • Speaker series will consist of two talks and one keynote event
  • Held at various locations, talks will explore topics such as
    • What makes architecture distinctly Canadian
    • The Future of Toronto’s architecture
    • Women in Architecture

City Hall Hub, Family, Green Roof

  • Photo booths, screenings, projections and a pop up museum depicting Fifteen Decades of Architecture
  • Family activities will include interactive elements such as a children’s urban design workshop and a colouring station previewing an upcoming publication of Toronto Architecture
  • Utilizing the Outdoor Green Roof, Doors Open Toronto will construct a “village” of temporary structures to highlight environmental and social issues

Sponsor Testimonials

 

“Great Gulf is excited to return as presenting sponsor of Doors Open Toronto celebrating architecture, heritage and design. Focused on the intersection of great design and art to enrich the human experience, we share this passion with Doors Open through our commitment to create the best architecturally designed buildings,”

- Christopher Wein, President of Great Gulf