Toronto History

Moose in the City

Moose Remain a Part of Toronto!

With the completion of Great Moose Auction in January 2001, Moose in the City, Toronto's phenomenally successful outdoor art event, also drew to a close.

The statistics for Moose in the City were extremely impressive… from April to October 2000, Toronto's streets were filled with 326 magnificent moose sculptures, created by 500 local artists and sponsored by more than 250 patrons. The exhibition resulted in a season of spectacular moose events and generated well over $5 million in world-wide media coverage for the City of Toronto! Moose in the City also influenced visitation by close to 2 million tourists, injected $400 million into Toronto's economy and raised $1.4 million for Canada's Olympic Athletes and local Toronto charities.

During the course of the exhibition, the Moose in the City website and online auction site received close to 5.5 million hits with traffic from all provinces in Canada, all states in the United States, every continent in the world and 31 countries world-wide. As a result, Toronto's moose have found new owners across North America and as far away as Shanghai!

Although the exhibition is now over, Toronto's beloved metropolitan moose are far from gone and definitely not forgotten! The legacy of Moose in the City lives on -- from the ongoing benefits of the money the exhibition raised for charity, to the smiles the moose continue to bring to the faces of children and adults alike as they continue to pop up in the most unexpected places. A marvelous reminder of one of the most unforgettable events in Toronto history!


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