Business Improvement Areas

Long Branch BIA

Long Branch Village is located on the north shore of Lake Ontario in Southern Toronto. Within Long Branch you will find a multitude of restaurants, retail shops, and parks, all within walking distance of each other.  The Long Branch Village began when it was the vacation resort called Sea Breeze Park.
Prior to 1883, Long Branch was still farmland, but that year Thomas Wilkie subdivided plots of land into a 219 lot cottage community which he called Sea Breeze Park.  He left 10 acres along the lake as an open space for hiking.  (Now the Waterfront Trail) The plan consisted of a half dozen streets south of Lakeshore Road, with the main route into the area called Sea Breeze Avenue (Now Long Branch Avenue).
In 1887 the Hotel Long Branch was built.  It featured electricity, a primitive intercom consisting of speaking tubes, telephone connection to the Toronto, and rented rooms for $15.00 a week. Vacationers came by train and steamers such as the Greyhound, and the White Star.
By 1923, streetcars travelled through the neighbourhood and many cottages became permanent homes.  Some can still be seen at 282 and 256 Lake Promenade.  The homes at 4 and 14 Long Branch Avenue date back to 1897 and 1890 respectively. Unfortunately the Hotel Long Branch burned down in 1954 and was replaced by an apartment building.
Established in 1987, the Long Branch BIA boasts a variety of shops, services and special events that service the local and broader community. Map.
Special Events:
• Long Branch Fest (Second Saturday in June)
• Christmas Parade (usually the First Saturday in December).  The Parade runs along Lake Shore Boulevard from Eighth Street to Dwight Avenue.  Lake Shore Boulevard will be closed along this stretch until approximately 12 p.m.



Mark Grimes, Ward 6 Profile.

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